Monthly Archives: March 2018

Desiree Perez and Other Women Innovating the Music Industry

In a world that was once dominated by the older male demographic, we are now seeing a shift in both age and gender. Every year, more and more women are becoming very successful in the entertainment music industry.

Desiree Perez, age 47, has been in the music industry longer than almost all other current female executives. Perez has a list of talent association far too long to be listed but include Jay-Z, Beyonce and Rihanna.

Perez is the COO of Roc Nation Records and has worked on deals pertaining to tours, sponsorships, events and album releases. At Roc Nation, she is able to do the work that would normally take a half-dozen people because she is experienced and has a great working relationship with all her associates.

One of her most recent accomplishments is a deal with Sprint. Desiree Perez was able to negotiate a deal with Sprint that not only included a 200 million dollar investment in Tidal, Roc Nation’s Spotify competitor, but also enabled subscribers of Sprint to download Jay-Z’s “4:44” free of charge.

The current album tour for “4:44” has grossed 21 percent more than the previous album tour in 2013.


Roc Nation was created by Shawn “Jay-Z” Carter in 2008 as a replacement for his defunct record label Roc-A-Fella Records. Carter wanted a new brand for his new talent, so he started from the ground up. Perez was hired as COO less than a year after its creation.

The record label is responsible for contemporary classics like “My Beautiful Dark Twisted Fantasy” by Kanye West, “Lemonade” by Beyonce and “Blueprint 3” by Jay-Z.

Desiree Perez Info:

TMS Health Solutions Leads the Way with Innovative Therapy for Treatment-Resistant Depression

Seeking treatment for depression is not easy, especially if past treatments failed. More than 16 million Americans will suffer from Major Depressive Disorder once in their lives. Of those seeking treatment, up to 40 percent may not get relief from conventional treatments and can remain mired in the fear and pain of their disease, too discouraged to try again. This type of Treatment-Resistant Depression requires comprehensive care and sufferers may benefit from a new therapy called Transmagnetic Cranial Stimulation (TMS), one of several cutting-edge treatment options offered by California-based TMS Health Solutions.

Major Depressive Disorder, also known as clinical depression, is a serious illness that is much more than the occasional low mood everyone experiences at some time in their lives. Characterized by feelings of sadness, emptiness or hopelessness for most days over a two week period or more, patients often report fatigue, changes in appetite or sleep, loss of interest in activities, and difficulty concentrating among other symptoms.

First-line treatment for depression utilizes medication and psychotherapy, but when two or more attempts with have failed, patients can be left with ongoing symptoms that can cause devastating effects in their lives. This type of Treatment-Resistant Depression may be successfully treated with alternative therapies.

TMS Health Solutions specializes in Treatment-Resistant Depression. With offices in the San Francisco and surrounding areas, they offer comprehensive mental health services including psychotherapy and medication management and are Northern California’s leading provider of TMS therapy.

TMS therapy is a non-invasive, FDA-approved treatment that works by using a simple coil applied to the scalp to send magnetic pulses to the areas of the brain that control mood. Unlike Electroconvulsive Therapy (ECT), TMS therapy requires no anesthesia and only minimal side effects such as headache or scalp discomfort are usually reported.

A course of TMS therapy consists of daily 30 to 60 minute treatments over a four to eight week period depending on the individual’s response and most people are able to return to work or other activities immediately after a session. TMS therapy is covered by most major insurers and the TMS Health Solutions team helps patients navigate their coverage.

The expert physicians at TMS Health Solutions recognize that all patients are individuals and no single approach is best for everyone, but if treatment for persistent depression has failed, a full and integrated approach may hold the key to success.