Monthly Archives: June 2018

LimeCrime, A Vegan and Cruelty-Free Cosmetics Brand for Unicorns

LimeCrime is a vegan and cruelty-free cosmetics line created by Doe Deere. The cosmetics line includes colors for all skin tones. Inspired by Doe’s love of fairy tales and her inability to find bright, bold colors that she loved, she began making her own makeup to model her clothing line by the same name, and this lead to the launch of a separate cosmetics line. Customers are often referred to as “unicorns” and the company uses a unicorn as its mascot.

One of LimeCrime’s latest products is the Venus XL palette–a grunge-colored palette that contains 18 shades of eye shadow in four different tones. The tones are matte, matte-sparkle, glow, and metallic. The shades include rustic reds, berries and pinks, golden roses and bronze neutrals. All shades are one-swipe applications, giving unicorns that bold pop of color that Lime Crime is popular for.

Another of their popular products is the Unicorn Hair Dye. Many of Lime Crime’s employees use this product, since LimeCrime allows their employees to wear dyed hair to work. As with the cosmetics, the hair dye is vegan also. The different colors of dye have fun and exciting names such as Bunny, Sea Witch, Anime, and Jello. Unicorn Hair dye comes in two formulas: Full Coverage and Tints. Colors can be mixed together to create custom colors that suit any unicorn’s taste, and sample packages are available on Lime Crime’s website.

LimeCrime constantly promotes the fact that their products are not tested on animals and none of the ingredients in their products come from animals or animal byproducts (such as beeswax or lanolin). Lime Crime is endorsed by both PETA and Leaping Bunny, which has created a strict standard for companies to be labelled as vegan and cruelty-free. Appealing to animal lovers and fantasy lovers alike, Lime Crime is the perfect product for unicorns everywhere.

Achievements of Wes Edens and His Role in Fortress

Achievements of Wes Edens and His Role in Fortress

Group Wesley Eden, the chairman and one of the co-founders of Fortress Investment Group, went to Oregon State University and graduated with B.S in Finance and Business Administration. Wes Edens joined Lehman Brothers in 1987 as a partner as well as the managing director of the firm. He worked in the firm for about seven years. After leaving his first job, he went to BlackRock Asset Investors where he worked for the firm up to 1997. In the year 1998, Wes Edens and other five partners founded Fortress Investment Group, which is located in New York City. Michael Edward, Robert Kauffman were among the founders of the company.Wes Edens together with other partners of Fortress Investment Group became paper billionaires in 2006 when the 15 percent of the company’s shares were acquired by Nomura Holding which is a Japanese financial holding company.

In 2009, Wes Edens was given the role of a Co-chairman of Fortress Investment Group’s Board of Directors. In the same year, eight percent of Fortress share had already been sold to the public for around $600millions. In 2015, he helped the company to purchase Springleaf Financial Services. The value of the Springleaf Holding Inc. was $3.5 billion more than Fortress’s $124 million Investment. Eden managed Fortress’s private equity business. His assignment at the firm quickened the acquisition of Springleaf Financial Services in 2010 for $ 125 million and used it together with Nationstar to establish private equity which runs assets worth about 14.3 billion, purchasing of Springleaf proved to be a worthwhile investment. Edens takes home about $54.4 million annually.

The figure includes his total salary of $13.4 million that he gets paid for his work in the company as well as $41 million that he receives as one of the company’s shareholders per year. He is the co-owner of Milwaukee Bucks, an NBA franchise located in Milwaukee together with Marc Lasry. In 2014, along with his partner purchased a basketball outfit for $550 million. Eden manages more than one team. Fortress owns an eSports team by the name FlyQuest which has a League of Legends team that participate in National American League of Legends Championship Series. Edens is the currently the chairman of Nationstar Mortgage, which initially was known as Centex Equity company, LLC, which was bought by Fortress in 2006 for about 575 million. Back in 2005, Centex was based in around 25 states’ market and over 33,000 homes in United States were delivered by Centex.

Never Mess With Lori Senecal! Here’s Why

Lori went to McGill University where she graduated with a Bachelors of Commerce in Marketing and Finance. She is the founder of McCann Erikson as she was the tag ideation in the business. Later she left the company and joined Kirshenbaum Bond and partners as the chief executive officer and the president at the same time; Lori being a shareholder, the company changed its name to Kirshenbaum Bond Senecal and Partners, after twenty-two years of its existence. After taking office, her primary focus was to open offices in other states to help in its growth. Being a great leader and innovator, she managed companies like BMW, Panasonic, and Diageo together with more than three hundred employees in the company.




According to GC Report, when Senecal worked at Kirshenbaum, she managed to attract nine hundred clients across the globe; for this reason, the company was recognized by the Crain as the best place to work in New York City, also named as a standout agency for three years. Due to Lori’s leading role in the company and the business world, she was in the Advertising Age list as a woman to watch in 2013 and received an award from AWNY from the Game Changer awarding company; she was given a Quantum Leap Award for being a good innovator and leader at the same time.




Lori Senecal left the Bond Company in 2015 when she joined Crispin Porter + Bogusky as the global chief executive officer. Her role at the company is to facilitate the growth and expansion of the company in different states around the world. She transformed the company into a modern agency which collaborates and offering global innovation of product and services. Being an excellent entrepreneur, she received the Creativity Innovator of the Year award from Advertising Age; she was also named best four Agency Executive to Watch in 2016. Being active in the media, marketing, and technology industry she was in the top one hundred list of power AdWeek’s for the last two years. In 2017, reveals, the Most Creative People in Business honored Lori for being a revolutionist.