Category Archives: Bank Leader

Luiz Carlos Trabuco Cappi To Replace Lazaro de Mello Brandao As Bradesco’s Chairman Very Soon

Bradesco, the second largest bank in Brazil, in terms of its current value in the market, is about to have a new board chairman and a new CEO.

Its current chairman, Lazaro de Mello Brandao is stepping down to give way to the next man in line, Luiz Carlos Trabuco Cappi, the banks current president. Brandao, 91, is considered as one of the oldest bankers in the world. He has been serving the bank for more than seven decades.

Cappi will be taking over Brandao’s place but will not vacate his current position until a man is selected from the inside to assume his position. Apparently, there are seven top executives of the bank who are being considered for Cappi’s post once he vacates it. The name of the successful candidate will be announced right after the bank’s shareholders meeting in early March.

Brandao will not completely severe his connections with Bradesco. Reports say that he will still be put in charge of some of the bank’s holding companies once he leaves his chairmanship post. Meanwhile, Cappi will be occupying two seats while no one is yet appointed to the position that he will vacate this coming March.

Read more on jusbrasil.com.br

Cappi, the incoming Bradesco Chairman, has been serving the bank in various positions for more than 15 years before being promoted as its Marketing Director. In 1992, he was raised to the rank of President. He has been serving Bradesco in that capacity up until he was named as Brando’s successor. His total years of service at Bradesco are now about 44 years. His years of service to the bank as Chairman will likely continue mainly because of the recent amendment to the bank’s ruling regarding the maximum age of its CEO. It has been upped to 67 from the former 65. The oldest age of the current candidates for CEO is only 59.

Brandao, on the other hand, will be leaving the bank, after many years of dutiful and fruitful service. He joined the bank as a lowly clerk in 1943 as a 16 year old. Applying himself to education and training, he was able to gather enough experience and banking skills that he was raised to the top of the ranks. He became the president of the bank in 1981 and served as its CEO until 1999 when he was raised to the chairmanship. His tenure as CEO of Bradesco saw the bank growing to become number two in term of its market value. That’s quite an accomplishment for one of the oldest bankers in the world.

Bradesco is considering seven of its top executives to take over the position of Luiz Carlos Trabuco Cappi as CEO. The list includes the following men:

Mauricio Machado de Minas, 58, currently holding the position of head of Bradesco’s IT department
Domingos Figueiredo Abreu, 58, who is now responsible for Bradesco’s treasury and lending departments.
Alexandre da Silva Gluher, 57, who is currently holding the position of chief risk officer of the bank
Josué Augusto Pancini, 57, who is the present head of Bradesco’s high income segment and branch network
André Rodrigues Cano, 59, who is currently the top man in the bank’s human resources department
Marcelo de Araujo Noronha, 52, who is in charge of Bradesco’s corporate investment unit
Octavio de Lazari, 54, who is the current addition to the top management team in Bradesco, and is now responsible for the the bank’s insurance unit

Bradesco is maintaining its management culture of promoting executives from the inside instead of getting outside talents. This management style was fostered by Brandao and it is very unlikely that the bank will discontinue this practice considering that these candidates are currently holding executive positions in the company.

Search more about Luiz Carlos Trabuco Cappi: https://istoe.com.br/octavio-de-lazari-junior-sera-sucessor-de-luiz-carlos-trabuco-cappi-no-bradesco/

Luiz Carlos Trabuco Helps Bradesco Grow Via Acquisitions And Organic Means

Luiz Carlos Trabuco has been the CEO at the Brazilian banking firm of Bradesco since he was appointed to the position in 2009 after his outstanding performance with their Insurance division. He led them from 2003-2009 and the performance of this unit increased substantially. Trabuco, as he is best known among business professionals, has developed an extraordinary knowledge base of Bradesco and their operations with his four decades of service at the company. He is a living example of Bradesco’s policy of continuity and renewal that has guided them for many years and helps them cultivate their own people into top executives.

Trabuco began his tenure as CEO during sensitive economic conditions set in motion by the Great Financial Crisis. The collapse of the bubble in the U.S. real estate market caused a ripple effect throughout the world of global finance and economic conditions in Brazil were weakened as a result. Trabuco was able to refocus their efforts to improving customer service at all branches and honing in on pathways to organic growth to increase the company’s performance.

The position of CEO at Bradesco carries with it a high level of responsibility as well as a great influence in Brazilian economic life. Some of the largest financial projects in the country are run through the doors of Bradesco and their financial abilities have few rivals. As a consequence, the opinions offered by Trabuco regarding economic conditions and financial projects are followed closely by high-ranking business and political leaders. He is quoted widely in newspapers and magazines and the financial press eagerly seeks his commentary. Trabuco, for his part, is comfortable in this role, having been well prepared with his various postings throughout the structure of Bradesco leadership.

Read more on camar.sp.gov.br

Luiz Carlos Trabuco is the fourth CEO in Bradesco’s history and he admirably carries on the tradition of excellence and outsized performance that was established by his predecessors. Amador Aguiar is the legendary financial figure who founded Bradesco and his tenure was marked by steady growth. His immediate predecessor was Márcio Cypriano and he too made a strong contribution to the health of Bradesco.

Market leadership is one area of great concern for top executives at Bradesco and Trabuco has positioned them to once again be competing for the top spot among private Brazilian bankers. The sophisticated financial skills that he showed in the 2015 acquisition of the national branch of HSBC were instrumental in putting Bradesco back on a nearly even plane with their main rival Itaú Unibanco.

The HSBC deal was the largest of its kind in Brazil that year and it was noteworthy for the substantial impact that it made in the financial press and for the increased capabilities that Bradesco accrued as a result. Trabuco was honored for his role in the acquisition by being named as the Entrepreneur of the Year in Finance by Istoe Money and with one masterstroke, Bradesco added the equivalent of six years worth of organic growth.

The career of Trabuco was kicked into high gear when he was the head of Bradesco’s Insurance division. His outstanding performance led to extraordinary growth and caught the attention of Bradesco’s board and other top industry figures. The company’s overall profits were markedly impacted by the Insurance numbers and their market leadership in Brazil and Latin America was strengthened.

Luiz Carlos Trabuco was an important voice in Brazil regarding the importance of the Insurance market. He considered it to be an extension of the state and vital to the well-being of Brazil and a modern economy. It is innovative, forward-looking thinking like this that has propelled Trabuco into his role of prominence.

Learn more about Luis Carlos Trabuco Cappi: http://epocanegocios.globo.com/Empresa/noticia/2017/08/trabuco-retomada-do-credito-depende-de-volta-do-pib-e-da-taxa-de-investimento.html