Category Archives: Global Executive

Never Mess With Lori Senecal! Here’s Why

Lori went to McGill University where she graduated with a Bachelors of Commerce in Marketing and Finance. She is the founder of McCann Erikson as she was the tag ideation in the business. Later she left the company and joined Kirshenbaum Bond and partners as the chief executive officer and the president at the same time; Lori being a shareholder, the company changed its name to Kirshenbaum Bond Senecal and Partners, after twenty-two years of its existence. After taking office, her primary focus was to open offices in other states to help in its growth. Being a great leader and innovator, she managed companies like BMW, Panasonic, and Diageo together with more than three hundred employees in the company.




According to GC Report, when Senecal worked at Kirshenbaum, she managed to attract nine hundred clients across the globe; for this reason, the company was recognized by the Crain as the best place to work in New York City, also named as a standout agency for three years. Due to Lori’s leading role in the company and the business world, she was in the Advertising Age list as a woman to watch in 2013 and received an award from AWNY from the Game Changer awarding company; she was given a Quantum Leap Award for being a good innovator and leader at the same time.




Lori Senecal left the Bond Company in 2015 when she joined Crispin Porter + Bogusky as the global chief executive officer. Her role at the company is to facilitate the growth and expansion of the company in different states around the world. She transformed the company into a modern agency which collaborates and offering global innovation of product and services. Being an excellent entrepreneur, she received the Creativity Innovator of the Year award from Advertising Age; she was also named best four Agency Executive to Watch in 2016. Being active in the media, marketing, and technology industry she was in the top one hundred list of power AdWeek’s for the last two years. In 2017, reveals, the Most Creative People in Business honored Lori for being a revolutionist.