Category Archives: Singer

Desiree Perez and Other Women Innovating the Music Industry

In a world that was once dominated by the older male demographic, we are now seeing a shift in both age and gender. Every year, more and more women are becoming very successful in the entertainment music industry.

Desiree Perez, age 47, has been in the music industry longer than almost all other current female executives. Perez has a list of talent association far too long to be listed but include Jay-Z, Beyonce and Rihanna.

Perez is the COO of Roc Nation Records and has worked on deals pertaining to tours, sponsorships, events and album releases. At Roc Nation, she is able to do the work that would normally take a half-dozen people because she is experienced and has a great working relationship with all her associates.

One of her most recent accomplishments is a deal with Sprint. Desiree Perez was able to negotiate a deal with Sprint that not only included a 200 million dollar investment in Tidal, Roc Nation’s Spotify competitor, but also enabled subscribers of Sprint to download Jay-Z’s “4:44” free of charge.

The current album tour for “4:44” has grossed 21 percent more than the previous album tour in 2013.

WHAT IS ROC NATION

Roc Nation was created by Shawn “Jay-Z” Carter in 2008 as a replacement for his defunct record label Roc-A-Fella Records. Carter wanted a new brand for his new talent, so he started from the ground up. Perez was hired as COO less than a year after its creation.

The record label is responsible for contemporary classics like “My Beautiful Dark Twisted Fantasy” by Kanye West, “Lemonade” by Beyonce and “Blueprint 3” by Jay-Z.

Desiree Perez Info: www.instagram.com/des.perez/