Luiz Carlos Trabuco Helps Bradesco Grow Via Acquisitions And Organic Means

Luiz Carlos Trabuco has been the CEO at the Brazilian banking firm of Bradesco since he was appointed to the position in 2009 after his outstanding performance with their Insurance division. He led them from 2003-2009 and the performance of this unit increased substantially. Trabuco, as he is best known among business professionals, has developed an extraordinary knowledge base of Bradesco and their operations with his four decades of service at the company. He is a living example of Bradesco’s policy of continuity and renewal that has guided them for many years and helps them cultivate their own people into top executives.

Trabuco began his tenure as CEO during sensitive economic conditions set in motion by the Great Financial Crisis. The collapse of the bubble in the U.S. real estate market caused a ripple effect throughout the world of global finance and economic conditions in Brazil were weakened as a result. Trabuco was able to refocus their efforts to improving customer service at all branches and honing in on pathways to organic growth to increase the company’s performance.

The position of CEO at Bradesco carries with it a high level of responsibility as well as a great influence in Brazilian economic life. Some of the largest financial projects in the country are run through the doors of Bradesco and their financial abilities have few rivals. As a consequence, the opinions offered by Trabuco regarding economic conditions and financial projects are followed closely by high-ranking business and political leaders. He is quoted widely in newspapers and magazines and the financial press eagerly seeks his commentary. Trabuco, for his part, is comfortable in this role, having been well prepared with his various postings throughout the structure of Bradesco leadership.

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Luiz Carlos Trabuco is the fourth CEO in Bradesco’s history and he admirably carries on the tradition of excellence and outsized performance that was established by his predecessors. Amador Aguiar is the legendary financial figure who founded Bradesco and his tenure was marked by steady growth. His immediate predecessor was Márcio Cypriano and he too made a strong contribution to the health of Bradesco.

Market leadership is one area of great concern for top executives at Bradesco and Trabuco has positioned them to once again be competing for the top spot among private Brazilian bankers. The sophisticated financial skills that he showed in the 2015 acquisition of the national branch of HSBC were instrumental in putting Bradesco back on a nearly even plane with their main rival Itaú Unibanco.

The HSBC deal was the largest of its kind in Brazil that year and it was noteworthy for the substantial impact that it made in the financial press and for the increased capabilities that Bradesco accrued as a result. Trabuco was honored for his role in the acquisition by being named as the Entrepreneur of the Year in Finance by Istoe Money and with one masterstroke, Bradesco added the equivalent of six years worth of organic growth.

The career of Trabuco was kicked into high gear when he was the head of Bradesco’s Insurance division. His outstanding performance led to extraordinary growth and caught the attention of Bradesco’s board and other top industry figures. The company’s overall profits were markedly impacted by the Insurance numbers and their market leadership in Brazil and Latin America was strengthened.

Luiz Carlos Trabuco was an important voice in Brazil regarding the importance of the Insurance market. He considered it to be an extension of the state and vital to the well-being of Brazil and a modern economy. It is innovative, forward-looking thinking like this that has propelled Trabuco into his role of prominence.

Learn more about Luis Carlos Trabuco Cappi: http://epocanegocios.globo.com/Empresa/noticia/2017/08/trabuco-retomada-do-credito-depende-de-volta-do-pib-e-da-taxa-de-investimento.html

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