Roberto Santiago, the Brazilian entrepreneurship guru

Shopping Malls have populated Brazil but Manaira Shopping Mall is first among equals. Fifty-Nine Years old, Roberto Santiago is the proprietor of Manaira Shopping Mall which is located in his hometown of Joao Pessoa. The mall is a symbol of Roberto’s determination and of a man who has been patient enough to live his dream. Visitors, both foreign and local have described the mall as the most serene family hang out spots available in the whole of Brazil thanks to its versatile utilities. The mall attracts more than one million visitors on a monthly basis, cementing its status as the king of malls in Paraiba.

 

Roberto Background

 

Roberto Santiago was born and brought up in the city of Joao Pessoa in Brazil. After attending Pio X- Marist College he enrolled for a degree in Business Administration in the University Centre of Joao Pessoa. After short stints working at Café Santa Rosa, he decided to start his journey to entrepreneurship. He started his first company called Cartonnage, which made cartons out of cardboard and sold them to packaging companies all over Brazil.

 

Entrepreneurship

 

Establishing his first company was just a baby step to Roberto’s dreams. He would seek more opportunities in various sectors including real estate. His decision to venture into real estate was fueled by his desire to buy and develop the land. This gave birth to the idea of Manaira shopping mall. Consequently, he bought a piece of land measuring 75 000 m2 in the year 1987 and two years later he established the mall on that piece of land. Roberto says that his decision to venture into real estate was one of the best and when he is counting his blessings he counts that piece of land twice.

 

The Manaira mall consists of about two hundred and eighty stores, housing a theatre, several banks, food courts and a series of shopping stores. The Domus Hall on the rooftop of the mall is famed for holding high profile weddings, conferences, and international exhibitions. The hall has the capacity to accommodate people into the tens of thousands.

 

Roberto Santiago ambitions are unparalleled. He is not one to stop at one mall. That is why in the same spirit he started another mall called Mangeira in 2013. The mall borrows a lot from the Manaira mall, and it has had positive business effects in the area. Roberto Santiago has definitely influenced the economy of the area and this has seen several international companies relocate to the area. With the standards of living appreciating every day in Brazil, Roberto has been on the front line in offering better and quality services and his two malls enable him to achieve that in a perfect way.

 

More about Roberto Santiago

 

Roberto has not only excelled in business but also in sports. He was the first person from Brazil to win the Brazilian kart championship. Roberto has also won the state championships a couple of times.

Roberto emerged the winner in a motocross competition in Paraibano championship winning the 250cc and 125cc category and is also known for his major contributions to charity and support for startups.

 

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